The first culturally relevant AI content studio.

Built by the team behind Mass Appeal and AI-music pioneer Will Hatcher, King Willonius, creator of BBL Drizzy.

Human-led · AI-native · MagentaStudio.ai · Confidential · Investor Materials

Team

01 / 08

Four founders who were early to a cultural or technical shift before it had a name, now building together.

David Borish

Chief Executive Officer

Holds a patent in AI voice technology. Seven years advising enterprises and Fortune 500 companies on deploying AI, writes on it daily, and lectures on it at NYU. Built, scaled, and exited before. Runs capital, partnerships, and operations.

Jason Goldwatch

Chief Creative Officer

Co-founded Decon, the studio and label that became Nas-backed Mass Appeal. Three decades behind the camera shaping hip-hop's visual language for Kid Cudi, Pharrell, and Jay-Z. Leads creative direction.

Phillip Leeds

Chief Operating Officer

Helped grow Pharrell's Billionaire Boys Club and ICECREAM into globally recognized labels. A founding partner in Mass Appeal's 2013 relaunch, where he brokered the introduction that formed the modern company, and a board member for years after. Runs client relations and delivery.

Will Hatcher

Chief Creative Technologist

The artist King Willonius who put AI music on the map with BBL Drizzy, the first AI-generated track sampled by a major artist, and named to TIME's 100 Most Influential People in AI. Most recently Shabang the Musical. Now recording an album under a signed deal with Warner Music. Leads AI-driven creative work.

Two of them helped build the company that invented the modern culture studio. One is defining what AI music sounds like right now. One has spent a decade inside the technology. That combination doesn't exist anywhere else.

Track Record

02 / 08

Selected collaborators

The work already runs through the biggest names in culture.

Brands, labels, platforms, and institutions the founders have made video, television, web series, and AI content with directly. Logos shown for identification only and remain the property of their respective owners.

Opportunity

03 / 08

Every brand wants more content, faster, for less.

AI made that possible overnight, and created a problem in the same motion.

Most AI content looks like AI content, and audiences can tell. The work is cheap, fast, and forgettable, and putting a brand's name on it carries a cost that doesn't show up on the invoice. Traditional production still delivers real craft, but it's too slow and expensive to keep pace. The two options facing every brand each fail in a different direction.

Option A · Traditional

Real craft, wrong speed

Option B · Pure AI

Right speed, no craft

Traditional production · craft, no speedPure AI · speed, no craft

What's missing is the studio that uses AI for the speed and the cost, and keeps a human hand on everything that makes work worth watching: the story, the performance, the taste. That's the space Magenta was built for, and a space these founders have operated in before, when the shift was hip-hop moving from the margins into the center of culture and brand spending.

Approach

04 / 08

One studio, three engines.

The same team and the same standard behind all three.

Creative Services

Campaign and commercial production for brands and agencies, concept to finished deliverable, at a pace and cost a traditional shop can't match without lowering quality.

Originals

Film, series, and digital properties developed and produced in-house. AI accelerates development and production; direction, writing, and judgment stay with the team.

The Magenta Stack

The open-source workflow the studio runs on. The output is owned, the data never leaves the building, and the cost is flat, not a stack of climbing subscriptions.

The through-line is the one these founders proved once already at Mass Appeal: a single team and a single set of relationships, monetized more than one way, where success in each engine makes the others more valuable.

Success

05 / 08

The proof isn't a projection. It's already moving.

Will Hatcher is recording an album with Warner Music. Signed, in production now with Amazon Studios in LA.
An AI-native artist, a major label, an owned relationship. The entire thesis working in real time: culture-first AI creative the industry is paying for, not resisting.
Pusha T has committed to a Magenta-produced video.
Direct artist demand for the studio's work, before launch.
BBL Drizzy and Shabang the Musical: not one moment, a repeatable ability.
BBL Drizzy became the first AI-generated track sampled by a major artist. Shabang the Musical pulled millions of views across Instagram and X within weeks.

The founding relationships across music, brands, and Hollywood mean Magenta starts with access most new studios spend years trying to earn.

Soon

06 / 08

The next eighteen months.

Turning proven relationships into a repeatable slate.

Convert relationships into signed work. Deliver the first wave of Creative Services campaigns and turn founder relationships into contracted brand work.

Move Originals into production. Take the first owned properties from development into production.

Productize the Stack. Package the Magenta Stack from an internal workflow into something studios and agencies can buy, a third revenue line.

Build the team around the founders. The producers, engineers, and creative leads who let Magenta take on volume without losing the standard.

The Ask

07 / 08

Raising $3M to build the studio of the future.

$3M

Raise

$15M

Post-money cap

SAFE

No discount

The capital funds the first eighteen months: hiring the core production and engineering team, delivering the first Creative Services and Originals work, and productizing the Magenta Stack. No pre-raise option pool; the pool gets sized at the round to the actual hiring plan.

Contact

08 / 08

Let's build the studio of the future.

Website

MagentaStudio.ai

Investment inquiries

David@MagentaStudio.ai

Magenta Studio · Confidential · Investor Materials